Localized

Jägermeister

A collaborative effort to bring together creatives and DJs in China's underground music industry, we set up a series of music events designed to showcase electronic art forms.

地道

野格

汇集创意和中国地下音乐DJ，我们建立了一系列旨在展示电子艺术形式的音乐活动。

Black Series

Porsche Design

Conversations were provoked when we introduced the Black Series Porsche Design phone that's exclusively available to Porsche drivers in a VIP event. Car brakes across continents were certainly pulled for the launch.

黑色系列

保时捷设计

一个专属保时捷车主的黑色系列保时捷设计手机。我们推出了黑色系列保时捷设计的手机，是专门提供给在VIP活动的保时捷司机。

Happy Hunting

PUMA

An online game inviting you to hunt for PUMA gear prizes by searching through numerous bizarre fake websites, including "Cool Uncles" and "Zip or Fart". Meanwhile offline, consumers were hunted by Happy Hunting wolves in malls and rewarded if they wore PUMA.

快乐的狩猎

PUMA

快乐的狩猎是PUMA分为在线游戏及商场游戏。在线游戏邀请消费者 通过无数有趣的特设网站，寻找PUMA的产品。这些特设网站的内容 包括“酷叔叔”和“拉链声或放屁声”等等有趣的网页设计。商场游戏 更是以快乐狩猎的方式在商场中，猎获任何一名穿着PUMA的消费者 并分发礼券感谢他们对PUMA的支持。

Your Magnum Man

Maybelline NY

We created the Magnum Man to introduce Maybelline’s new Magnum mascara, where any woman can send an interactive wink on Facebook and get an instant reaction from our Magnum Man.

Your Magnum Man

Maybelline NY

我们通过Magnum Man来介绍美宝莲最新的Magnum睫毛膏，在这 里任何一个女生可以在Facebook上发送一个互动的眼色，我们的 Magnum就会瞬间做出反应。

H&M Loves Music

H&M Music

To celebrate the opening of H&M's new store at Vivocity, VIPs are invited to a store preview for some shopping and partying with Tokyo's electropop band, Trippple Nippples.

为庆祝H＆M的在怡丰城新店开幕，我们主办了一场商店预览会让贵宾能一边购物一边参与由东京的电子流行乐队，Trippple Nippples带来的舞会。

Bash Experience

Blackberry

Great things happen when you come together and we did just that with a kick-off event mashing technology and entertainment for BlackBerry and StarHub.

Bash 体验

黑莓

我们结合技术和娱乐为一体，让消费者体验黑莓与星河两家公司的合作之最。

Golden Tan

Maybelline NY

Many females are ardent followers of popular make up gurus on YouTube, so we decided to create our own Maybelline Makeup YouTube Sensation cum Extraordinaire that introduces different tips with using Maybelline products on famous bloggers.

Golden Tan 宝莲纽约

很多女性都是YouTube上流行画妆大师热心追随者，所以我们决定 创建美宝莲自己的彩妆YouTube的画妆大师，介绍不同的技巧与使 用美宝莲产品在著名的博客脸上。

Hall of the
infamous

PUMA Social

We conceptualised a hunt for Singapore's true after-hours athletes using "Facebook connect" to an interactive timeline where you can nominate your FB friends as a slo-mo drinker, midnight texter or hot dog addict into the Hall of the Infamous.

榜上有名

PUMA Social

寻找新加坡夜店运动员！利用FACEBOOK CONNECT让消费者能推 荐他们的朋友让他们成为史上最有名的“酒杯养金鱼高手”“午夜 SMS行者”或是“热狗爱好者”

Brain Control

PUMA x Redbull

We created a special game that utilises patented brainwave-measuring technology onto a toy car at a PUMA x Red Bull event featuring F1 champion Sebastian Vettel.

脑波控制竞技赛

PUMA x 红牛

我们创建了一个特殊的游戏，利用专利的脑波测量技术至玩具车上， 让消费者能在PUMA×红色公牛的活动与F1冠军维泰尔进行一场脑 波控制飙车赛。

Style VS Style

L'Oreal Studioline

To rebrand L'Oreal StudioLine, a streetside dance-off performance was staged for audience to vote for their favourite team - The Slicks or The Streets. The voting site also featured Stylehunters with their blurbs on the street culture.

风格对战

欧莱雅Studioline

欧莱雅StudioLine品牌重新定位，一项街舞比赛，让现场观众以投票 性质选出他们最喜欢的风格。该投票网站也设立了Stylehunters让他 们分享他们的街头文化观点。

Chick Magnet

Garnier Men

Garnier Men sponsors surprise hugs from our Garnier girls to a few lucky men on Orchard Road.

美女磁铁

Garnier Men

没有女生喜欢油腻腻的男生， 每当一位消费者收到样品时， 一群美女会出现给他一个惊喜的拥抱。

Honesty Tree China

In-House

For Christmas, we created a first of its kind game-changing platform that seamlessly integrates all your friends on Weibo, Facebook, Kaixin, Renren and QQ together to decorate your personal online Christmas tree with honest greetings or emoticons.

真心树

In-House

2012圣诞节，我们创建了一个可以积聚所有的朋友于一堂的平台， 让你的Facebook，开心网，人人网和QQ的朋友一起以问候或表情 符号点缀你的圣诞树。

SK-II

SK-II

For the first time, SK-II has embarked into Weibo to engage with their consumers. A collaboration with Unilever China and Leo Burnett, we created an application within SK-II's Weibo to get consumers to declare their passion. Their declarations are then shared to their profile and the app itself for public viewing.

第一次， SK-II开始进入微博与他们的消费者进行交流。当时SKII的广告标语：“我的激情”， 我们与联合利华中国和李奥贝纳的协作，创建了微博应用程序让消费者以他们自己的方式表现他们的激情。