H&M
H&M LOVES SUMMER
我们创建了一个店内O2O活动空间 —— H&M(爱夏),参与者只能在线接受邀请。 我们选择延长店面的营业时间,将店铺打造成新加坡时装周的派对现场。我们还邀请 到台湾艺人——高以翔,并在落地进行互动数字化体验。同时,参与者还可以品尝 香槟、享受逛商店带来的乐趣,狂欢一直持续到午夜。
We created an in-store O2O activation called H&M Loves Summer, where invites can only be received exclusively online. The store was opened after-hours and turned into one of the best Singapore Fashion Week after-party venues. We featured Taiwanese celebrity, Godfrey Gao, and ran interactive digital experiences on-ground. Attendees also got to enjoy champagne and Shop Till You Drop after-midnight offers throughout.
成效:
超过300人参加了聚会,包括名人、时尚达人、设计师
和收到在线邀请的 H&M 顾客
当晚销量增加23%
RESULTS:
Over 300 people attended the parties which includes celebrities, fashionistas, designer
and our exclusive H&M guests who got their invites online
H&M guests who got their invites online
23% increase in sales that night