We created an in-store O2O activation called H&M Loves Summer, where invites can only be receivedexclusively online. The store was opened after-hours and turned into one of the best Singapore Fashion Weekafter-party venues. We featured Taiwanese celebrity, Godfrey Gao, and ran interactive digital experienceson-ground. Attendees also got to enjoy champagne and Shop Till You Drop after-midnight offers throughout.
和收到在线邀请的 H&M 顾客
Over 300 people attended the parties which includes celebrities, fashionistas,
and our exclusive H&M guests who got their invites online