在中国，赠礼是建立社交关系的重要途径。Diageo (迪阿吉奥)希望客户能够拥有个性化的尊尼获加瓶身设计，让赠礼送得更有意义更加真诚。我们成立了JOHNNIEWALKER LABEL STUDIO (尊尼获加品牌工作室)，在那里客户可以购买到尊尼获加个性化定制的瓶子，并通过该工作室的应用程序赠送给朋友。
In China, gifting is an essential part of building relationships. Diageo wanted to allow its customers to personalise a Johnnie Walker bottle so that gifting becomes more meaningful and sincere.We developed the Johnnie Walker Label Studio, where the customer gets to purchase and send a personalised Johnnie Walker bottle to a friend through our Johnnie Walker Label Studio app.
Over 5,000 bottles purchased during the promotional period
25% increase in sales compared to the same period in the previous year