JOHNNIE WALKER
JOHNNIE WALKER LABEL STUDIO
在中国,赠礼是建立社交关系的重要途径。Diageo (迪阿吉奥)希望客户能够拥有 个性化的尊尼获加瓶身设计,让赠礼送得更有意义更加真诚。我们成立了JOHNNIE WALKER LABEL STUDIO (尊尼获加品牌工作室),在那里客户可以购买到尊尼获加 个性化定制的瓶子,并通过该工作室的应用程序赠送给朋友。
In China, gifting is an essential part of building relationships. Diageo wanted to allow its customers to personalise a Johnnie Walker bottle so that gifting becomes more meaningful and sincere. We developed the Johnnie Walker Label Studio, where the customer gets to purchase and send a personalised Johnnie Walker bottle to a friend through our Johnnie Walker Label Studio app.
成效:
促销期间瓶子销售超过5000个
与上年同期相比,销售额增加了25%
RESULTS:
Over 5,000 bottles purchased during the promotional period
25% increase in sales compared to the same period in the previous year