KRONENBOURG
IT’S JUST SO FRENCH PARTY
我们希望创造了一种独特的法式体验 ——不仅仅局限于美食和红酒,而是以一种诙谐的态 度去了解法式的真正含义。我们举办了 "非常法国It’s Just So French”派对,是新加坡 第一家互动体验式酒吧剧院。 5个月的时间里我们在不同的场馆举行了5场互动体验式酒吧演出,演出的灵感来源于法 国,肆意而奔放,当地名流和喜剧演员梁荣耀为演出贡献自己的才华、创作了剧本。
We wanted to create a unique French experience — something that’s not limited to fine dining and wine but rather a tongue-in-cheek approach to what being French means. We introduced “It’s Just So French” parties: Singapore’s first interactive bar theatre. With local celebrity and comedian Hossan Leong providing the talents and scripts, we had five French-inspired, in-your-face bar performances held at different venues in five months.
成效:
促销期间瓶子销售超过5000个
与上年同期相比,销售额增加了25%
RESULTS:
Over 20% increase in on-trade sales for Kronenbourg
100% of outlet owners surveyed found this idea to be refreshing and a unique way to sell beer