Puma wanted its brand to stand for sporting performance and excellence rather than simply being fashionable.To do so, we positioned the Puma Mobium shoe range by emphasising on the technology behind the shoe in our advertising and PR campaigns. At the same time, we brought mobile gyms to the heartlands of Singapore at over 10 running parks, outdoor stadiums, and neighbourhood exercise zones.
Coverage for Singapore’s first mobile running studio in both television and press
20% increase in consideration set
15% increase in awareness of Puma having high-tech sports shoes