PUMA
PUMA MOBIUM ELITE
彪⻢希望它的品牌展现的不仅仅只有时尚,但也包括运动性能和品牌的卓越品质。 因此我们在彪⻢慢跑鞋的⼲告和公关活动中强调鞋⼦背后的科技。同时,我们在新加坡 的中⼼地带,在10多个公园以及室外体育场和周边运动区都设办了彪⻢专属健⾝房。
Puma wanted its brand to stand for sporting performance and excellence rather than simply being fashionable. To do so, we positioned the Puma Mobium shoe range by emphasising on the technology behind the shoe in our advertising and PR campaigns. At the same time, we brought mobile gyms to the heartlands of Singapore at over 10 running parks, outdoor stadiums, and neighbourhood exercise zones.
成效:
电视和新闻都报道了新加坡首家移动演播室
关注度增加了20%
对彪马高科技运动鞋的认识提高了15%
在线社交媒体超过300,000股
RESULTS:
Coverage for Singapore’s first mobile running studio in both television and press
20% increase in consideration set
15% increase in awareness of Puma having high-tech sports shoes
Over 300,000 shares online for social media