Schwarzkopf
CREATE YOUR STYLE
我们创造了一种社交媒体新战略,即基于某一社会目标用灵感为客户提供实用的内容和 协助,让施华蔻的社交媒体平台成为职业女性(28至38岁)了解护发知识的入门渠道。 我们也开展了KOL项目和PR活动,借助各种媒介为品牌创造。
We developed a social media strategy to provide useful content through inspiration and assistance based on a social purpose that Schwarzkopf’s social media platforms act as a gateway to expert knowledge in hair for working females (aged 28 – 38). We also strategised a KOL programme and PR campaign to provide coverage for the brand through various mediums.
成效:
社交媒体平台的参与度较前一年增加了65%
粉丝人数较前一年增长30%
PR价值超过 $700,000美元
RESULTS:
65% increase in engagement over social media platforms from the previous year
30% increase in fans from the previous year
Over $700,000 worth of PR value